4&7 is a melting of two stories.
My initials are A K. In college, a friend said you’re AK47. 47 stuck as my only nickname. For many years, that was my name.
I was trying to think of a name for my business. I was thinking of all the things that inspired me and all the things I cared about. I was daydreaming about these things as my children played close by. I watched them and thought of how much they had changed my life. Then I realized they were ages 4 and 7. They were 4&7 and I was 47.
4&7 is the story of my life.